Navaya started with a feeling Vin couldn't shake - the anxiety of breastfeeding in public, the quiet search for somewhere private, the sense of being invisible in a moment that should have felt natural.

From cafés in the UK to airports in Abu Dhabi, that feeling followed her. So we built something about it.

Navaya is a breastfeeding and parenting brand created by Vin and Parm - a mum with a decade in brand strategy, a dad who learned what support actually looks like, and a toddler called Tao who was there for all of it.

This is just the beginning. The cover is our first product. It won't be our last.